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Growth Associates helps improve current revenue streams, launch current products/services in new markets, and launch new revenue generating products/services.

The proven Growth Associates Sales as a Service model combined with the discovery-based implementation process enables companies to quickly scale revenue generation without taking time away from other operational areas.  


Sales as a Service is unique because it is designed to begin building revenue immediately. Revenue growth occurs in parallel as Growth Associates builds a team with support processes that enable sustainable revenue growth. Growth Associates Sales as a Service is designed to transition to the client as a fully functional system when the client is ready.


Growth Associates initially focused on advising and training clients in successful sales and process development. These engagements identified the need to assist companies using a direct and flexible approach with a sense of urgency to grow revenue. As a result, Sales as a Service was born.


Growth Associates' objective is to build a sales team and sales process unique to your company, products, industries and markets WHILE generating revenue. The client is fully engaged in process development and providing insights throughout the entire lifecycle of the engagement.

Our Team

The Growth Associates team consists of top tier sales and business development professionals with decades of experience growing revenue by building high performing sales organizations.  The team understands modern customer-focused sales methodologies and combines it with extensive knowledge, sales acumen and sales leadership to deliver significant revenue increases for organizations across a wide range of industries.

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Steve Lett


Steve has been developing sustainable and profitable revenue models with a wide range of organizations for over 20 years. His approach is highly collaborative, leveraging a client’s products, content, audience and data to drive engagement and revenue across digital, social media and analog channels. 


As a senior business development and operations executive, Steve has a successful track record of delivering revenue growth for startups and established companies in a diverse set of industries including publishing, media, IoT, embedded systems, AI, and manufacturing.


Steve’s commitment to the client is to deliver dynamic revenue growth that is sustainable in the short and long term. His revenue growth expertise includes direct sales, lead generation, sales process, marketing/product launch, distribution development, content marketing, content management and digital publishing.

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Peter Lett


Helping organizations build sustainable revenue growth while building high performance sales teams are  Pete’s passions.  Pete is an experienced sales and business development leader with a reputation for building successful organizations that consistently exceed sales goals and expectations.  

Pete enlisted in the United States Air Force at 20. He was deployed multiple times in support of US and Coalition forces in Iraq, United Arab Emirates and Africa.  After 9 years of service, Pete was medically retired.

After leaving the Air Force, Pete took a sales position with the Colorado Springs campus of Leader Quest, an IT, Cybersecurity and Project Management training company.  Pete was the top performing sales rep at LeaderQuest producing more than $2 million in training revenue for his campus over an 18-month period.  In 2016, Pete was promoted to Campus Director, Colorado Springs Campus.  

During his 4 years as Campus Director, he was responsible for reestablishing the creditability of an organization plagued by morale issues and revenue shortfalls. He was able to restore and develop relationships with critical community partners and funding sources while rebuilding and hiring a high performing sales team. The Colorado Springs campus was the highest performing sales team at Leaderquest in the smallest LeaderQuest market. The campus experienced explosive revenue growth during Pete’s leadership, more than doubling annual revenue from $1MM to $3MM while exceeding all EBIDTA objectives by a wide margin. 


Pete is married with 3 sons and 3 dogs. He lives in Colorado Springs, where he is actively involved in the veteran community and mentoring transitioning service members to civilian life.

Advisory Board Members

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Stefan Ayram


Stefan has worked in sales and marketing Software-as-a-Service for over 20 years. He has worked at start-ups, Fortune 100 companies, and companies (ExactTarget, Sailthru, and Dynamic Yield) that were acquired for ~$3 Billion.


Significant accomplishments include developing go to market strategies and plans, launching companies and technologies in new markets and geographies, leading people and teams from sales development to account executives, and more.


Over the course of his 25+ year career, Stefan has worked with B2C and B2B companies in almost every industry, ranging from startups and agencies to consumer products manufacturers, national and international retailers, ecommerce, government, and Fortune 100 companies.


In his last year with ExactTarget (now Salesforce Marketing Cloud), he was twice named monthly Top Gun, the leading sales rep out of 75+ reps.


Stefan currently advises SaaS and technology companies in the areas of sales, sales leadership and go to market strategy. He is a member of Revenue Collective and RevGenius, among other groups.


Stefan lives in the Toronto, Canada area with his wife, and is a father to three kids in university and beyond. Outside of work he is actively involved in cycling, hockey, skiing and sailing. During the sailing season on Lake Ontario he is often found at Port Credit Yacht Club racing his sailboat...or working on it.

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Denise Copeland, PMP


Known for bringing calm to chaos, Denise keeps business operations, marketing and technology projects, team members and objectives organized and on track, driving operational efficiencies to achieve maximum results. Through training and development, Denise has created multiple agile and responsive teams based on trust and mutual respect.

Denise questions the status quo to effect change, asking lots of 'why' questions, and challenging ‘because we've always done it this way’ as a reason to continue following a given path. She is adept at explaining complex technical matters with ease and simplicity to a non-specialist audience.

As VP of Operations for the Evening Journal Association, Denise oversaw the IT, marketing, sales, creative services, accounting/finance, HR, production, delivery, and maintenance departments. This broad experience makes it easy for her to quickly understand customer pain points and get right to recommendations to help remediate them, wherever they sit in the business operation.

Denise guided division-wide conversions from legacy to new integrated digital ecosystems and alternate means of delivering profitable products to an ever-changing audience. One of her creative marketing innovations brought almost $9M in new revenue and resulted in at least $4M in cost reductions.

Her 20+ years of Agile & Traditional project management experience covers the gamut from business operation & development (sales, financial and marketing), technical (system implementations, software development, infrastructure) to structural & architectural (office buildouts, building refitting and environmental remediation).

In her tenures at 2 different Content Management System (CMS) software companies, Denise guided projects and teams performing pre-sales, implementation, ongoing support, upgrades, and software development activities for over 60 satisfied customers.

Denise is a member of the Project Management Institute, New Jersey chapter, a current holder of the Project Management Professional (PMP) certification and is prepping for Agile Certified Professional (PMI-ACP) and Certified Scrum Product Owner (CSPO) certification exams.

Interested in Sales as a Service?

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