Sales as a Service

Sales as a Service is a unique differentiator for companies with limited resources and sales expertise to grow revenue through a systematic and focused approach. Sales as a Service delivers accelerated sales and revenue growth in an effective and efficient manner.


Start-ups avoid the full financial burden and time commitment of staffing, training and managing a sales force early in company development. Sales-as-a-Service enables the client to focus on product development and operations avoiding the significant financial investment and time commitment required to ramp a world class and effective sales organization.

Standard, commercial CRM and prospecting tools are deployed to drive prospecting, manage the pipeline and close sales opportunities.


GA can manage the entire sales process including message development, prospecting, prospect engagement, and closing. When the client is ready, based on success, GA will smoothly transition and assist the client in establishing an effective and efficient internal sales and business development function.

Growth Associates Sales as a Service is driven by the following objectives:

  • Sense of urgency. Compensation is based on success. We believe in a fast start based on solid Discovery resulting in a strategically sound executional model for each client.

  • Simultaneous sales pipeline and process building. Growth Associates uses commercially available products and proven methods to drive sales pipeline growth while it builds out the sales process with a true sense of urgency.


  • Systematic Multi-channel lead generation strategy. Scheduling an appointment can take 8+ contact interactions. This strategy focuses on engaging buyers across all channels including web, LinkedIn, email, telemarketing and social media. A multi-channel strategy drives success by consistently reaching out to buyers across channels.


  • Client-focused design. While Growth Associates has a model and road map for client success, each Sales as a Service element is tailored based on client objectives, products, and company development stage.


  • Planned obsolescence. Growth Associates values long term relationships but believes that every successful client engagement has a successful conclusion defined by success and a transition process. Sales processes and systems are designed to be turned over to the client when the client is ready. The long-term relationship between Growth Associates and the client will likely morph and transition based on client needs. The goal is to constantly optimize revenue generation and long-term client Success.